Stories define us.
Stories get people to take action.
Stories can change the way we think, the way we feel, the way we act.
Stories can be extremely powerful. Actually, the world’s religions are built on powerful stories. Think about it… what’s the Bible?
Why do we read novels?: Stories.
Why do we go to watch movies?: Stories.
Why do we all watch TV and get addicted to House M.D.?: Stories (ok … that last part is probably just me, but you get the point).
The ability to craft a good story is crucial for you. Something that I always advice to my University students is to think about and answer this simple question:
“What’s your story?“. No. Don’t show me your CV. That is just a piece of paper with dates and encyclopedia-like entries. Tell me, “what’s your story?”
So yes. I believe stories, your stories are important. And to make my point even stronger I want to bring somebody that definetly knows a lot about storytelling.
Peter Guber is the CEO of Mandalay Entertainment Group, and according to his bio, “films he personally produced or executive produced have earned over $3 billion worldwide and include the box office hits The Color Purple, Midnight Express, Batman and Flashdance. Guber’s personal films have been honored with more than 50 Academy Award nominations, including winning Best Picture for Rain Man“.
He has just launched his new book entitled: Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Amazon affiliate link) and it looks fantastic. And in the following short interview he talks about the art of purposeful storytelling.
So … what’s your story?