Tag Archives: Stories

The secret of the world’s greatest communicators

Nancy Duarte, CEO of Duarte Design is in my opinion, one of today’s top three authorities on presentations and public speaking (together with Garr Reynolds and Nick Morgan)

Her book slide:ology: The Art and Science of Creating Great Presentations (Amazon affiliate link) is an amazing guide on how to prepare, create, develop and deliver outstanding presentations.

Recently she delivered a fantastic TED Talk during the TEDxEast event, and in this remarkable presentation she makes a strong point of how the greatest communicators use stories to connect with their audience (something I was extremelly happy to watch after recently sharing in one of my previous posts entitled The Power of Stories my views on the huge impact that stories and storytelling have in our lives), and also shares her discovery on the hidden structure that the greatest communicators and persuaders have used over thousands of years. Great stuff!




The power of stories

Stories define us.

Stories get people to take action.

Stories can change the way we think, the way we feel, the way we act.

Stories can be extremely powerful. Actually, the world’s religions are built on powerful stories. Think about it… what’s the Bible?

Why do we read novels?: Stories.

Why do we go to watch movies?: Stories.

Why do we all watch TV and get addicted to House M.D.?: Stories (ok … that last part is probably just me, but you get the point).

The ability to craft a good story is crucial for you. Something that I always advice to my University students is to think about and answer this simple question:

What’s your story?“. No. Don’t show me your CV. That is just a piece of paper with dates and encyclopedia-like entries. Tell me, “what’s your story?

So yes. I believe stories, your stories are important. And to make my point even stronger I want to bring somebody that definetly knows a lot about storytelling.

Peter Guber is the CEO of Mandalay Entertainment Group, and according to his bio, “films he personally produced or executive produced have earned over $3 billion worldwide and include the box office hits The Color Purple, Midnight Express, Batman and Flashdance. Guber’s personal films have been honored with more than 50 Academy Award nominations, including winning Best Picture for Rain Man“.

He has just launched his new book entitled: Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Amazon affiliate link) and it looks fantastic. And in the following short interview he talks about the art of purposeful storytelling.


So … what’s your story?