Tag Archives: Social

Jeremiah Owyang On The Collaborative Economy

Episode #15 of The Digital Loop

This is a very special episode of the show as we have the privilege of welcoming Jeremiah Owyang, Principal at Altimeter Group. In this episode, he joins Paul and I to talk about The Collaborative Economy, which is the topic of his latest report, as well of his presentation at LeWeb London 2013.

Enjoy!

The Digital Loop: The Collaborative Economy


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The Digital Loop: The Collaborative Economy (Audio Only)


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Additionally, I want to take the opportunity to share with you his remarkable presentation at LeWeb London 2013. Enjoy!


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As well as to share with you Jeremiah’s report: The Collaborative Economy. This is a fantastic read. Enjoy!


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Related posts:

1. The Sharing Economy
2. Anticipation is a competitive edge
3. The Social Business Hierarchy of Needs

The Sharing Economy

Episode #14 of The Digital Loop

In this episode, Paul and I talk about the fascinating movement involving peer-to-peer activities known as The Sharing Economy.

Enjoy!

The Digital Loop: The Sharing Economy


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The Digital Loop: The Sharing Economy (Audio Only)


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Subscribe to the podcast on iTunes or Stitcher.

If you want to connect with us, you can follow us in the following social networks:

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Jonah Berger on why products and ideas become contagious

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, Wired, Fast Company and many other great publications.

In his new book Contagious: Why Things Catch On (Amazon affiliate link), Jonah explores the secret science behind word-of-mouth and social transmission. In other words, he explains what makes things popular, why do people talk about certain products and ideas more than others, why are some stories and rumors more infectious and what makes online content go viral.

Recently he gave a presentation at Google where he shared key points from his book and drawing on his research, he explains that there are six key steps that make products or ideas contagious. Those “STEPPS” — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire.

The presentation’s duration is around 30 minutes (with a nice 10 minutes Q&A session). Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.

Enjoy!

Jonah Berger | “Contagious: Why Things Catch On”


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Related posts:

1. Why videos go viral
2. The science of sharing: An inside look at the social consumer