Tag Archives: Personal Branding

Personal Branding in a Digital World

Episode #12 of The Digital Loop

In this episode, Paul and I focus on Personal Branding.


The Digital Loop: Personal Branding


The Digital Loop: Personal Branding (Audio Only)


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Related posts:

1. Personal Branding is …
2. You must take control of your presence online
3. Building Your Personal Brand
4. Tom Peters on the Brand You concept
5. David Armano on building your personal brand online


Quote of the week

In an age where transparency is the norm, what matters perhaps more than your wealth is your reputation. In an era of collaborative consumption, where we are increasingly sharing, it’s more important to be trustworthy than to be rich.”
Ajaz Ahmed

Quote of the week

Do not sell yourself. Inspire people to buy you
Sir John Hegarty

Quote of the week

“You can’t build a reputation on what you’re going to do”
Henry Ford

Personal Branding is …

Personal branding is:

Being authentic.

Being different from your peers.

Being relevant and compelling.

Maximizing your strengths that add value.

Standing out!

Being memorable after the the world gets to know who are you, what you do and how you do it.

Making a difference and having impact on other people’s lives.

These two guys get it and I hope you too.

Photo credit: apletfx


You must take control of your presence online

In this days and age when Google is the prime source of information, you must definitely have a presence online that represents you in a professional and effective way. The best way to do that is by being proactive and taking control of what information appears about you on Google.

So you may wonder how? Well, for starters the easiest thing you could do is to register on LinkedIn (the world’s largest professional network with over 80 million members) and create your profile.

If you are new to LinkedIn, I strongly suggest you to check out this short video. You will get a great introduction to the concept in just couple minutes.

If you want, check out my LinkedIn profile if you need ideas on how to do it. Just make sure you invest some time on making it as informative and well developed as possible. And if you want to connect with me, please go ahead! I am looking forward to connect with you and help you expand your network.

By the way, here I share with you the link to the Online Identity Calculator, a cool tool created by Reach Communications Consulting that measures and make sense of your Google results. Check it out!


Building Your Personal Brand

In a previous video I spoke about what Personal Branding really is. Previously I have also posted Tom Peters’ views on the Brand You Concept. Well, to day I want to share with you a short insight on how to start building your personal brand right away!


So … What are your strengths? How can you maximize them so you can have an impact on the people around you? Think about it. This is the simplest way to start building your personal brand.