Tag Archives: Meaningful Marketing

Introducing: The Digital Loop

Episode #1 of The Digital Loop

Welcome to the first episode of The Digital Loop, a new weekly show that I am hosting with my good friend Paul Papadimitriou on all things digital.

I really hope you will enjoy it and that you will come and join us every week. This time, we focused on how brands can use digital technologies, not only to promote themselves but to add value and become part of people’s lives.


The Digital Loop: Sustainable utility in branding


The Digital Loop: Sustainable utility in branding (Audio only)


If you want to connect with us, you can follow us in the following social networks:


Related posts:

1. Awesome case study: Tesco’s Home Plus virtual subway store


Speaking at the Marketing 3.0 Conference

Marketing 3.0On December 7th, 2011 I will be speaking at the Marketing 3.0 Conference, organized by Mediarun as part of the Mediarun Academy in Warsaw, Poland.

The title of my presentation is “Add Value Or Go Home” and I will be speaking about the need to stop doing irrelevant advertising and instead to focus on creating meaningful marketing, in other words, marketing that itself improves people’s lives. Additionally I will go deeper into exploring the huge opportunities we have to add value thanks to digital media and technology.

I really hope to see you there!

Visit the event’s website for more information or to register