Tag Archives: Marketing

Back from LeWeb Paris 2013

LeWebFrom December 10th to December 13th, thousands of people gathered in Paris to celebrate the 10th Anniversary of LeWeb, the most talked-about international conference for startups and web entrepreneurs.

I had the privilege of being invited as an Official Blogger of the event and be part of the LeWeb community, helping spread the word and transmit to the world the highlights of the event.

Actually, on day two I found out that I was at the top 10 of generated tweets (including tweets, RTs and mentions). This made me very happy as it showed that people liked what I was sharing.

Top Tweets

So, now that the event is over, I will move from focusing on reporting the event live to gradually continue to share some of the most important presentations. These are not necessarily “my favorite ones”, but the ones that I believe are extremely relevant and that you should definitely check out. I can assure you that wether you are a young entrepreneur or an experienced executive in a Fortune 500 company, you will get valuable insights, knowledge and inspiration from them.

I will be sharing with you the presentations of amazing people such as Brian Solis, Jeremiah Owyang, Gary Vaynerchuk (including a brief but very cool interaction with me), Ramon De Leon, Fred Wilson, Carmine Gallo and many more.

Additionally, I will share with you a Special Edition of The Digital Loop, recorded directly from Paris with my good friend and partner in crime, Paul Papadimitriou (who by the way did a phenomenal job co-hosting the event!), as well as interviews with some of the speakers.

So, stay tuned and keep coming back, because although the LeWeb Paris 2013 conference is already over, you will be able to continue getting valuable information and inspiration right here.

See you around!

Future of Advertising

Episode #23 of The Digital Loop

Enjoy!

The Digital Loop: Future of Advertising


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The Digital Loop: Future of Advertising (Audio Only)


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Converged Media

Episode #22 of The Digital Loop

Enjoy!

The Digital Loop: Converged Media


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The Digital Loop: Converged Media (Audio Only)


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The Evolution of Social Business

Episode #20 of The Digital Loop

Enjoy!

The Digital Loop: Social Business


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The Digital Loop: Social Business (Audio Only)


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Jonah Berger on why products and ideas become contagious

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, Wired, Fast Company and many other great publications.

In his new book Contagious: Why Things Catch On (Amazon affiliate link), Jonah explores the secret science behind word-of-mouth and social transmission. In other words, he explains what makes things popular, why do people talk about certain products and ideas more than others, why are some stories and rumors more infectious and what makes online content go viral.

Recently he gave a presentation at Google where he shared key points from his book and drawing on his research, he explains that there are six key steps that make products or ideas contagious. Those “STEPPS” — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire.

The presentation’s duration is around 30 minutes (with a nice 10 minutes Q&A session). Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.

Enjoy!

Jonah Berger | “Contagious: Why Things Catch On”


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Related posts:

1. Why videos go viral
2. The science of sharing: An inside look at the social consumer

A Digital Brand World

Episode #11 of The Digital Loop

In this episode, Paul and I focus on what it takes for brands to succeed in Digital Marketing.

Enjoy!

The Digital Loop: A Digital Brand World


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The Digital Loop: A Digital Brand World (Audio Only)


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Related post:

1. Avinash Kaushik on embracing experimentation in digital marketing

It’s not about mobile, it’s about mobility

Episode #6 of The Digital Loop

This week we have a special edition of the show with Paul in Tokyo and me in Dubai. The natural theme? Mobility.

Enjoy!

The Digital Loop: Mobility


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The Digital Loop: Mobility (Audio Only)


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If you want to connect with us, you can follow us in the following social networks:

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