Avinash Kaushik, Digital Marketing Evangelist at Google, and best selling author of the great book: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Amazon affiliate link) is one of the world’s top authorities in the area of digital marketing.
In this video he shares his view on how important is to embrace experimentation and as he says “learning to fail faster“, in order to drive bigger and better results from your digital marketing efforts.
Prepare to be “infected” with Avinash passion and enthusiasm!
After I finished preparing this post, I found another excellent video with Avinash, in which he shares some very interesting insights that I thought you will appreciate as well. He shares his views on how marketing as we know it has changed completely, and how we need to evolve what we think about marketing, and particularly about influence, data and web analytics. So … here you have it.