Tag Archives: Ideas

Jonah Berger on why products and ideas become contagious

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, Wired, Fast Company and many other great publications.

In his new book Contagious: Why Things Catch On (Amazon affiliate link), Jonah explores the secret science behind word-of-mouth and social transmission. In other words, he explains what makes things popular, why do people talk about certain products and ideas more than others, why are some stories and rumors more infectious and what makes online content go viral.

Recently he gave a presentation at Google where he shared key points from his book and drawing on his research, he explains that there are six key steps that make products or ideas contagious. Those “STEPPS” — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire.

The presentation’s duration is around 30 minutes (with a nice 10 minutes Q&A session). Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.


Jonah Berger | “Contagious: Why Things Catch On”


Related posts:

1. Why videos go viral
2. The science of sharing: An inside look at the social consumer


Disruptive Thinking and Innovation

Episode #7 of The Digital Loop

This week, Paul and I focus on Innovation. Innovation is such a large topic, we could have talked for hours, so we attempted to introduce it while focusing on some limited examples.


The Digital Loop: Innovation


The Digital Loop: Innovation (Audio Only)


If you want to connect with us, you can follow us in the following social networks:


Seth Godin on The Icarus Deception, pushing the limits and connecting with other humans

Seth Godin’s latest book The Icarus Deception: How High Will You Fly? (Amazon affiliate link) is simply outstanding. In it Seth shares how the story we know of the young Icarus, who ignored his father’s instructions not to fly too close to the sun, and as a result drowned after burning his wings, has been lost along the way.

According to him, people think the story says “don’t fly too close to the sun,” but that’s not what it used to say 150 years ago. Back then it also used to say “don’t fly too low, because if you fly too low, the mist and the water will weigh you down, and you will perish.

So, basically the message we have been fed for years has been to stay low, don’t try and fly too high. In other words, we should just stay in our comfort zone, play it safe, do not make waves and just listen to the experts.

The book is about about forging your own path, not settling, pushing beyond what is expected, and connecting with other humans. This is a truly remarkable book and I strongly recommend you to read it.

Bryan Elliot had a very interesting conversation with Seth in which they went over some of the most important concepts from the book.



Relevant posts:

1. Seth Godin on risk taking, initiative, curiosity and much more
2. Think differently
3. Seth Godin and Tom Peters on social networking, the internet and blogging
4. Seth Godin on entrepreneurship, freelancing, communities and shipping
5. The Great Books Series – Linchpin
6. 10 remarkable ChangeThis manifestos you should read

Quote of the week

“Knowing is not enough; we must apply. Willing is not enough; we must do”
Johann Wolfgang von Goethe

Quote of the week

The second best thing you can say about an idea is, “That’s been done before, and it worked.”
The best thing you can say is, “That’s been done before, and it didn’t work…. Let’s do it again, but better.

Author from The Group of 33

How to design, build and ship disruptive products

Tony Fadell is the founder and CEO of Nest Labs, Inc. Prior to that, he was Senior Vice President of the iPod Division at Apple Inc., reporting to Steve Jobs. He was responsible for creating the first 18 generations of the iPod and the first three generations of the iPhone.

In this excellent video from the 99% Conference 2012, Tony shares incredible insights on everything from his own creative process, to how to keep your team motivated and passionate for the long haul, to how to design, build, and ship disruptive products.


Tony Fadell: On Setting Constraints, Ignoring Experts & Embracing Self-Doubt

Creativity Under Pressure

Recently Todd Henry, founder and CEO of Accidental Creative gave a remarkable TEDx Talk on what it takes to accomplish creativity and productivity, while being prolific, brilliant and healthy … at the same time.



If you enjoy Todd’s ideas, I strongly recommend you to:

a) Read his blog
b) Listen to his podcast
c) Read his great book: The Accidental Creative: How to Be Brilliant at a Moment’s Notice (Amazon Affiliate link)

Related posts:

1. Tor Myhren on collaboration and cultivating creativity in the workplace
2. A life-changing principle: Die empty