I have said it before, and I will say it again. In today’s cluttered world, full of noise and distractions, the best way to standout and connect with your audience/fans/clients (you get the point) … It’s by creating memorable experiences.
Here is great example of how, at the end of the day, you do not need huge budgets or spectacular gadgets to accomplish this. A good idea, fully connected to the core of the message is sometimes all you need. Nicely played Coke … nicely played.
Unlock the 007 in you. You have 70 seconds!
1. Is your message memorable?
2. Are you giving your customers a unique experience?
In a previous post entitled “Great Idea: The One Week Job Project“, I shared the brilliant idea that a college graduate named Sean Aiken had, when in order to find out what he wanted to do with his life, he took 52 jobs in 52 weeks across North America.
Recently Sean shared what he learn from this project in an excellent TEDx Talk at TEDx Vancouver.
1. Great Idea: The One Week Job Project
Innovation is all about of value. I have the impression that most people think that in order to accomplish any truly innovative product or concept, they need tons of money or a very complex and complicated process.
In reality, innovation is all about the value the product or concept adds to its users. And the bottom-line is that you do not necessarily need state of the art technological advancements to accomplish truly valuable innovation. And if you do not believe me, I invite you to watch this remarkable video.
This video shows the story of one man having a huge impact on people’s lives with a plastic bottle, water and a bit of chlorine. Remarkable … simply remarkable!
1. Peter Sims on how breakthrough ideas emerge from small discoveries
Today is the first day of the month. Just another day in the calendar, right? … well, yeah but, perhaps it is also an opportunity to start something new and try something that you always wanted to do.
Matt Cutts, head of Google’s Webspam team, gave a short but very insightful TED Talk, in which he invites you to try something new for a month. I like the idea a lot and definitely implement it right away.
So … what are you going to try for tne next 30 days? Let me know. Good luck!
1. 10 remarkable TED Talks you should watch