Tag Archives: Change

Quote of the Week

In the end, it is important to remember that we cannot become what we need to be by remaining what we are.
Max De Pree

Brian Solis on being a change agent, problem solving and the end of business as usual

This is a remarkable interview with Brian Solis, best selling author of the remarkable Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon affiliate links) and Principal at the Altimeter Group.

Enjoy!


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Related posts:

1. The end of business as usual
2. Conversations on Social Media
3. Michael Stelzner on how to use content and social media to grow your business
4. Gary Vaynerchuk on business development, marketing people ruining social media and much more

Are you ready to take the CRAP test?

The CRAP test: Check Reality And Profitability In a recent conversation with my good friend Robin Dickinson, he introduced me to a fantastic concept which I strongly believe it is imperative for any organization, regardless of their size or industry.

Ladies and gentlemen … I introduce you to … The CRAP test.

No … no need to panic, I am not talking about digestive functions, I am talking about taking a reality check about you, your career and/or your business.

The CRAP test stands for:

C – Check
R – Reality
A – And
P – Profitability

After talking with Robin, he reminded me of the importance of having a clear understanding of what is your real current situation.

Are you constantly telling yourself, your team and everybody else how important, innovative, remarkable, groundbreaking your product / service / idea is … yet, you are still not getting any clients?

Are you starting a new business and after two, three, six, twelve months you are still not getting the results you were hoping for?

Are you convinced that you have a strong brand with lots of potential … but the market does not notice you?

Are you working hard in a job where at the end of the day you do not feel fulfilled and satisfied?

Well … then it is definitely time to take the CRAP test.

You need to be honest with yourself and really look at the situation as it really is. No sugarcoating, no wishful thinking, no excuses, no explanations.

Maybe your product sucks. Maybe you really do not know what you are doing. Maybe you lack important (critical) skills. Maybe you are to busy playing Angry Birds instead of being out there with clients. Maybe it is time to quit and start something new.

But … maybe your product or service is indeed remarkable and groundbreaking. Maybe the market really needs your services. Maybe your idea is worth millions. Maybe you are simply not doing something right, and unless you make changes, real changes, you are not going to be able to accomplish any improvement and your situation will remain the same.

One of the best business lessons I got in a long time, came from the guys at 37Signals. In their book Rework (Amazon affiliate link), they made a very strong statement that really hit a nerve.

“A business without a path to profit isn’t a business, it’s a hobby”

So … if things are not working out, it is time for you to take the CRAP test and honestly answer this key question: Is this a business or is this a hobby?

Great Books Series – Switch

In this episode of The Great Books Series I am sharing with you my recommendation on a remarkable book full of excellent advice on how to accomplish change.

I am talking about Switch: How to Change Things When Change Is Hard (Amazon affiliate link) by Chip and Dan Heath.

Enjoy!


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