Tag Archives: Advertising

Future of Advertising

Episode #23 of The Digital Loop

Enjoy!

The Digital Loop: Future of Advertising


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The Digital Loop: Future of Advertising (Audio Only)


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In order to standout you must create memorable experiences

I have said it before, and I will say it again. In today’s cluttered world, full of noise and distractions, the best way to standout and connect with your audience/fans/clients (you get the point) … It’s by creating memorable experiences.

Here is great example of how, at the end of the day, you do not need huge budgets or spectacular gadgets to accomplish this. A good idea, fully connected to the core of the message is sometimes all you need. Nicely played Coke … nicely played.

Unlock the 007 in you. You have 70 seconds!


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Related posts:

1. Is your message memorable?
2. Are you giving your customers a unique experience?

Grey Group Poland: Advertising Agency of the Year

Just a short note to congratulate everybody at Grey Group Poland for achieving the Advertising Agency of the Year Award.

It has been a pleasure cooperating with them both as Strategic Development Advisor to the Management Board and lately as their Digital Strategy and Development Officer and I am very happy to be part of this success.

Once again, congratulations to Rafal Baran and all the team!

Is your message memorable?

There are too many forgettable ads in the world. Too many brands “playing it safe“. Too many organizations focusing on “30 seconds spots” and big billboards on the street.

Why not trying something different? Why not trying to create a memorable experience? Why not?

TNT – A dramatic surprise in a quiet square


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Tic Tac France – Worst Breath in the World


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Related posts:

1. Mercedes-Benz Key To Viano Case Study
2. Are you giving your customers a unique experience?

Mercedes-Benz Key To Viano Case Study

This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.

Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.

Enjoy!


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Related posts:

1. Are you giving your customers a unique experience?
2. Awesome case study: Tesco’s Home Plus virtual subway store
3. Decode Jay-Z Case Study

Faris Yakob on Planning and Strategy in a digitally enabled world

This is a remarkable conversation between Edward Boches, Chief Innovation Officer at Mullen and Faris Yakob, Chief Innovation Officer at MDC Partners, about the new reality of Planning and Strategy in a digitally enabled world.

Enjoy!

Faris Yakob on Planning and Strategy from edward boches on Vimeo.

Great case study: Sleepless at Playground

Here is a very interesting case study all the way from Sweden by the guys at the Åkestam Holst agency for Playground, a specialist retailer of hiking and outdoor equipment. The video shows a very interesting (and effective) idea involving hiking athletes, social media, shopping and sleep deprivation.

Enjoy!


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Related posts:

1. Awesome case study: Tesco’s Home Plus virtual subway store
2. Decode Jay-Z Case Study