Tag Archives: Advertisement

Awesome case study: Tesco’s Home Plus virtual subway store

This is a remarkable case study that demonstrates an original and creative way to add tons of value to your customers by fully taking advantage of mobile technology. This is simply brilliant!

Enjoy!

Tesco‘s Home Plus virtual subway store

Advertisements

10 remarkable ads that you should watch

This is not a list of “my favorite“, “the best“, “the most creative“, “the funniest“, etc. etc. etc. These are just ten (ish) video ads that I consider to be remarkable.

Some define the incredible power of storytelling. Some are simple. Some are very complex. Some are old. Some are new. Some are inspiring. Some are very funny. Anyhow, here are ten remarkable video ads that you should watch.

Most probably you have seen some (or most) of them. Anyway, I am sure you will enjoy watching these great examples of creativity and (in my opinion) effective communication.

Note 1: The list is not organized in order of importance. Each video is remarkable on its own way.

Note 2: For videos 9 and 10, I could not decide between the different videos on the campaign. So I decided to include two videos from the same campaign. Different videos – same message.

Enjoy!

1. EDS: Herding Cats



2. John Lewis: Never Knowingly Undersold



3. Johnnie Walker: The Man Who Walked Around The World



4. Volkswagen: The Force



5. Apple Computers: Think Different



6. CareerBuilder.com: Monkey Business



7. NTT Docomo: Xylophone



8. Google: Parisian Love



9. Dos Equis: The Most Interesting Man In The World





10. T-Mobile: Life’s For Sharing




So.. do you have any other great video ads you would like to share. Please share them with us in the comments section.

Related posts:

1. 10 remarkable TED Talks you should watch
2. 10 remarkable blogs you should read
3. 10 remarkable YouTube channels you should subscribe
4. 10 remarkable podcasts you should listen to
5. 10 remarkable ChangeThis manifestos you should read

Punching consumers under the belt

Outbound marketing (let’s call it “traditional media“) is all about interruption. It’s about ads, billboards, telemarketers, spammers. For many years that was the best way for brands to communicate with consumers and somehow we’ve got used to it.

Today, that is no longer the case, because it is no longer as effective as it used to be. Brands do not get our attention like they used to. We have people not listening much radio but hooked to their iPods. We have people watching TV while surfing the net, playing games with their mobiles or simply using technology such as VOD and DVRs to “avoid” the ads.

That is the new reality. Accept it and deal with it.

But somehow some (most) brands do not “get it”. They still think that if they just scream louder or interrupt more often, people will still listen to them. And as a result they not only fail to communicate with consumers but generate negative feelings towards them.

Last Saturday, I watched the Klitschko vs Haye box fight and I was shocked when I saw the TV station showing ads in between each round. No slow motion replay, no comments from the experts, no bimbo in a bikini holding a big card … no. Instead we got bombarded with banners of the event’s main sponsor and with 30 seconds spots.

I have watched hundreds of boxing fights and this was the first time I saw something like this! It was pathetic… Clearly what the media planners failed to understand is that instead of effectively promoting those brands, they were actually damaging them … each ad I was like “I can’t believe this brand can go so low

So … dear brand managers, media planners, media buyers and company, if you want to get my attention, doing stuff like this is not going to work. Give me value. Help me. Educate me. Connect with me. Don’t just “punch me under the belt” with your ads.

Photo by maxintosh

Ahhh … how romantic!

Well, for those of you that celebrate Valentine’s Day and are still not sure about what could be the perfect gift for your Valentine … here is an idea from our friends at Cisco Systems.

Enjoy!

So, besides getting a great idea for a (certainly) original Valentine’s Day gift … I think this is a great example of creativity on advertising for the B2B sector. Nicely done Cisco … nicely done!


Share

Wherever you are … be there!

This is one of the strongest lessons I have learned from the great Jim Rohn.

If you are with you family … be with your family … 100%. Stop thinking about work, problems, conflicts ….

Simply: Wherever you are … be there!

The following video shows a great advertisement that beautifully communicates this message.

Enjoy!


Share