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Wearable Advertising

Episode #24 of The Digital Loop

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The Digital Loop: Wearable Advertising


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The Digital Loop: Wearable Advertising (Audio Only)


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Gone too soon

LifeToday I am not going to publish a post on social media or business development. Today I am not sharing a cool video with great insights from a business authority. No. Today I want to write about something that I have been reflecting for the past couple of days. I want to talk about Life.

On April 26th, a friend of mine, Lukasz Willman, suffered a fall during a bike ride in the forrest. As a result of his injuries, he died later that day.

Although we were not close friends, every time we had the opportunity to meet he always had a big smile and a great attitude. We had interesting and meaningful conversations and I enjoyed his company very much. I know he was liked and loved by many people and that he will be terribly missed.

Now …. every death is a tragedy, but knowing that a healthy, kind, friendly, successful, cherished guy in his mid-thirties suddenly dies … well, it is a big wake-up call. His death has affected me and for the past couple days, I have been reflecting on how I’ve lived my life, on all the the things I have done, on all the things I want to accomplish and on the legacy I am building for my two kids.

But also, I have been thinking about the things that I have not done. Things that I thought I was committed to achieve. Things that represent meaningful work and that … well because of different reasons (read excuses) I have “left for later” or categorized as “someday/maybe projects”.

I have been thinking about the concept that I have shared with you in one of my previous posts entitled: “A life-changing principle: Die empty“. In it, Todd Henry shares his idea of working everyday on “emptying yourself”. In other words, to get whatever is in you, out of you to do your daily work. To leave nothing unspoken, uncreated, unwritten, undone. In other words, to divest yourself of whatever is inside of you.

After listening to that podcast and writing that post, I decided to establish the “Die empty” idea as a guide to everything I do. Well, I confess that I have not been consistent. This tragedy has made me get back on track.

I have also been thinking on the story that Benjamin Zander shared in the final moments of his remarkable TED Talk. He told the story of a lady that survived Auschwitz, who told him that when she and her younger brother were in the train going to the concentration camp, she noticed that his shoes were missing. So, she told him “Why you are so stupid? Can’t you keep your things together for goodness sake?” … Unfortunately that is the last thing she said to him, because he did not survived.

After she left Auschwitz she made a vow to “never say anything that could not stand as the last thing I ever say“.

I have watched that TED talk dozens of times and every time I keep reinforcing the idea of applying this into my life. Unfortunately, often I have caught myself not following that commitment. Specially with my kids. I have realized that sometimes I am too strict with them and I overreact. This tragedy has made me realized that I must take this possibility to get back on track.

So this tragedy has really put things in perspective to me. And, well, if I can give you some sort of advice is to live your life fully. Do not take anything for granted. Take chances. Start something meaningful. Go for it. Take that dance lesson you have been wanting to take for so long. Learn that language. Tell your loved ones how much you love them and focus everyday on having a big impact in their lives. Call that person you have been wanting to call … Whatever it is … go for it. Do it. Life is too short …

I wish I had taken the opportunity to get to know him better.

My thoughts and prayers go to his family.

RIP Lukasz Willman (1973 – 2011)

Photo by Konrad Mostert

Happy New Year!

Just a short note to wish you Happy New Year 2011!!


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Happy holidays!


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A great lesson from a great football coach

Last night was the 30th Prince of Asturias prizegiving ceremony in Oviedo, Spain. According to the Prince of Asturias Foundation’s website, this prize is awarded “to contribute to encouraging and promoting the scientific, cultural and humanistic values that form part of mankind’s universal heritage“.

Among the prize winners the Spanish National Football team received the award for sports after having won the World Cup in South Africa.

At the ceremony the Coach Vicente del Bosque accepted the award and did something extremely kind and classy. He invited the previous manager, Luis Aragones, to join the team in applause before delivering his speech.

Luis Aragones had built the team and having won the European Championship back in 2008 (the country’s first major victory in 44 years) he decided to resign and del Bosque took over.

Del Bosque gave a great display of generosity, class and kindness. He and his team have accomplished one of the most important achievements for Spanish sport at an international level. He could (deservedly) have taken the whole spotlight, but instead he showed what a remarkable person he is.

Congratulations Mr. Del Bosque. You are a great example to all of us.

For a short video report by Euronews click here

Photo credit: Marca.com


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There is a new blog in town!

Hi everybody!

This is Ivan Hernandez, and I am starting a new blog which will be separated from the Performance Improvement Blog at Improvo

Improvo’s blog will continue offering our ideas, tips and advice in all areas connected to performance improvement. However, as I had a hard time trying to fit in within Improvo’s blog my views on many other topics and areas I am very passionate about, I have decided to open a new platform where I can share with you my views, tips, advice and many crazy ideas that I believe can have a very positive impact in your life.

So, this blog will focus on five closely interrelated areas:

  • personal branding
  • career design
  • entrepreneurship
  • business development
  • social media

The cool thing is that each area alone is quite interesting and I am sure you will get great value out of each category. However, hopefully you will start putting them all together and start for example defining and developing your personal brand, designing (not planning) your career, thinking like an entrepreneur (and hopefully becoming one) and taking advantage of the fantastic tools that social media offers in order to grow your business by connecting and engaging in a close relationship with your Clients.

I have also prepared couple of surprises for you, so be ready because I am going to take you flying high (literally) in both your personal and professional lives.

So, stay tuned and join me in this new journey. I hope you will enjoy the ride. You can be sure I will.