Monthly Archives: May 2013

UX – User Experience

Episode #13 of The Digital Loop

In this episode, Paul and I focus on User Experience.

Enjoy!

The Digital Loop: User Experience


_

The Digital Loop: User Experience (Audio Only)


_

If you want to connect with us, you can follow us in the following social networks:

Facebook
Twitter
Google+
YouTube

Personal Branding in a Digital World

Episode #12 of The Digital Loop

In this episode, Paul and I focus on Personal Branding.

Enjoy!

The Digital Loop: Personal Branding


_

The Digital Loop: Personal Branding (Audio Only)


_

If you want to connect with us, you can follow us in the following social networks:

Facebook
Twitter
Google+
YouTube

Related posts:

1. Personal Branding is …
2. You must take control of your presence online
3. Building Your Personal Brand
4. Tom Peters on the Brand You concept
5. David Armano on building your personal brand online

Jonah Berger on why products and ideas become contagious

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, Wired, Fast Company and many other great publications.

In his new book Contagious: Why Things Catch On (Amazon affiliate link), Jonah explores the secret science behind word-of-mouth and social transmission. In other words, he explains what makes things popular, why do people talk about certain products and ideas more than others, why are some stories and rumors more infectious and what makes online content go viral.

Recently he gave a presentation at Google where he shared key points from his book and drawing on his research, he explains that there are six key steps that make products or ideas contagious. Those “STEPPS” — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire.

The presentation’s duration is around 30 minutes (with a nice 10 minutes Q&A session). Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.

Enjoy!

Jonah Berger | “Contagious: Why Things Catch On”


_

Related posts:

1. Why videos go viral
2. The science of sharing: An inside look at the social consumer

A Digital Brand World

Episode #11 of The Digital Loop

In this episode, Paul and I focus on what it takes for brands to succeed in Digital Marketing.

Enjoy!

The Digital Loop: A Digital Brand World


_

The Digital Loop: A Digital Brand World (Audio Only)


_

If you want to connect with us, you can follow us in the following social networks:

Facebook
Twitter
Google+
YouTube

Related post:

1. Avinash Kaushik on embracing experimentation in digital marketing

Organizational Storytelling

Episode #10 of The Digital Loop

This week we had a very special edition of The Digital Loop with our first special guest! Check out this great conversation we had with Alex Barrera, CEO of Press 42 on Organizational Storytelling.

Enjoy!

The Digital Loop: Organizational Storytelling


_

The Digital Loop: Organizational Storytelling (Audio Only)


_

If you want to connect with us, you can follow us in the following social networks:

Facebook
Twitter
Google+
YouTube

Quote of the week

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Warren Buffett