What have you done to say “thank you” to your Fans/Clients/Partners?

John Butler is an outstanding Australian-American musician, songwriter, record label owner and producer. His band, the John Butler Trio is regarded as one of the best acts in Australia.

One of his songs, Ocean, has been a sensation for many years in YouTube. The song has been watched online over 25 million times in various formats and represents a remarkable display of skills, artistry, passion and mastery. I have watched the video of the live performance of Ocean hundreds of times (and no, I am not exaggerating). It is that good!


Recently John did something that I consider quite outstanding. As a “thank you” to his fans for all thier support thoughtout the years, he decided to record a new version of his classic song and offer it as a free download on his website. This new version, at just over 11:40 minutes is simply amazing!



This is the note he published on his website:

OCEAN is a very interesting aspect of my life. It is part of my DNA. It conveys all things I can’t put into words.
Life, loss, love, spirit. As I evolve so too does ‘Ocean’. The song was first recorded as part of my first album/cassette,
“Searching For Heritage“, which I sold when I busked, then for my first self-titled studio album 12 years ago – “John Butler (1998)”.
The song has been watched online incredibly over 25 million times in various formats, nearly always live, be it from MusicMax Sessions or from one of the many festivals I have had the pleasure to play. I’d like to thank you for your continued support over all these years; it means so much to me. I would like to thank you by offering this first studio recording of ‘Ocean’ in over a decade as a free download.
I recorded it in my favourite studio, The Compound here in Fremantle Western Australia, a studio you helped me build.
This marks just another fleeting moment in a career that is very much ongoing.
I look forward to bringing you many new songs and albums into the future and continuing this amazing journey with you ALL.
John Butler

Most bands normally get out a “Greatest Hits” album and eventually add couple new songs. Others may create a “Special Edition” or a “Box Set” or some other form of package to maybe say “thank you” while still selling records. Now … there is nothing wrong with making money with your art. But if your goal is to say “thank you“, making a buck should not be part of the plan. And that’s exactly what John Butler did. He just went to the studio, recorded a beautiful version of the song his fans love and give it to them as a gift. Now … as a John Butler fan, I am happy to express my gratitude, not only for this great gift, but for sharing his talent with the world.

My question to you is:

What have you done to say “thank you” to your Fans/Clients/Partners?

Related posts:

1. Great lessons on creativity, risk taking and mastery by John Mayer
2. The Pursuit of Mastery


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