Monthly Archives: November 2012

What have you done to say “thank you” to your Fans/Clients/Partners?

John Butler is an outstanding Australian-American musician, songwriter, record label owner and producer. His band, the John Butler Trio is regarded as one of the best acts in Australia.

One of his songs, Ocean, has been a sensation for many years in YouTube. The song has been watched online over 25 million times in various formats and represents a remarkable display of skills, artistry, passion and mastery. I have watched the video of the live performance of Ocean hundreds of times (and no, I am not exaggerating). It is that good!


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Recently John did something that I consider quite outstanding. As a “thank you” to his fans for all thier support thoughtout the years, he decided to record a new version of his classic song and offer it as a free download on his website. This new version, at just over 11:40 minutes is simply amazing!

Enjoy!


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This is the note he published on his website:

OCEAN is a very interesting aspect of my life. It is part of my DNA. It conveys all things I can’t put into words.
Life, loss, love, spirit. As I evolve so too does ‘Ocean’. The song was first recorded as part of my first album/cassette,
“Searching For Heritage“, which I sold when I busked, then for my first self-titled studio album 12 years ago – “John Butler (1998)”.
The song has been watched online incredibly over 25 million times in various formats, nearly always live, be it from MusicMax Sessions or from one of the many festivals I have had the pleasure to play. I’d like to thank you for your continued support over all these years; it means so much to me. I would like to thank you by offering this first studio recording of ‘Ocean’ in over a decade as a free download.
I recorded it in my favourite studio, The Compound here in Fremantle Western Australia, a studio you helped me build.
This marks just another fleeting moment in a career that is very much ongoing.
I look forward to bringing you many new songs and albums into the future and continuing this amazing journey with you ALL.
THANK YOU,
John Butler

Most bands normally get out a “Greatest Hits” album and eventually add couple new songs. Others may create a “Special Edition” or a “Box Set” or some other form of package to maybe say “thank you” while still selling records. Now … there is nothing wrong with making money with your art. But if your goal is to say “thank you“, making a buck should not be part of the plan. And that’s exactly what John Butler did. He just went to the studio, recorded a beautiful version of the song his fans love and give it to them as a gift. Now … as a John Butler fan, I am happy to express my gratitude, not only for this great gift, but for sharing his talent with the world.

My question to you is:

What have you done to say “thank you” to your Fans/Clients/Partners?

Related posts:

1. Great lessons on creativity, risk taking and mastery by John Mayer
2. The Pursuit of Mastery

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Quote of the week

“Content is not king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends – if you chose the movies, we’d call you a sociopath. Conversation is king. Content is just something to talk about.”
Cory Doctorow

Malcom Gladwell on Meaningful Work

Malcolm Gladwell, best-selling author of outstanding books such as Blink: The Power of Thinking Without Thinking, The Tipping Point: How Little Things Can Make a Big Difference and Outliers: The Story of Success (Amazon affiliate links), gives in this video two great examples of hard work that later looked like genius.

Bill Gates got up at 02:00 am to program as a teenager, while The Beatles played together 1200 times, far more than most bands, before they ever got famous.

The point is: Success is the result of putting your heart and mind into something to create successful, meaningful work.

Enjoy!

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Related posts:

1. Jack White on restriction, creativity and work ethic
2. Michael Phelps: Focus and determination
3. The Pursuit of Mastery

Do not follow your passion

Follow your passion” has been for a long time a sort of “gospel” when most people talk about accomplishing success. Thousands of career advisors, coaches, “experts” and self-help books spread the gospel every year on how, in order to be succesful, you must “follow your passion“.

Well … Cal Newport, Assistant Professor of Computer Science at Georgetown University and author of the new book: So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love (Amazon affiliate link), recently spoke at Google where he shared his views on why “follow your passion” is actually a terrible advice and on what it takes to build skills that matter and, as a result, develop a remarkable career by creating work you love.

The presentation’s duration is around 40 minutes. Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.

Enjoy!


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By the way, I have not yet have the opportunity to read the book (is not yet available on Kindle (Amazon affiliate link) [why Amazon?]), but based on this video and on the book’s summary, it looks like this is an important book that you should definitely check out, regardless of where you are in your career.

Related post:

1. Seth Godin on risk taking, initiative, curiosity and much more

Jason Fried on marketing by sharing

Jason Fried, co-founder and President of 37 Signals, shares very insightful ideas on how sharing knowledge and teaching, is an extremely effective way to get the word about your products or services, and how instead of trying to “out-spend” the competition, you should focus on “out-teach” the competition.

Enjoy!


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Related posts:

1. Jason Fried on why meaningful work does not happen at work
2. The Great Books Series – Rework