Monthly Archives: April 2012

Novak Djokovic: Nothing is impossible

Novak Djokovic is currently the number 1 tennis player in the world. In this video we get the chance to see his journey from being a 5 years old kid hanging around a tennis court located across the pizzeria his family ran; to becoming the best tennis player in the world. Great story!



Related posts:

1. This is what it takes to be the best
2. Michael Phelps: Focus and determination


Quote of the week

Only put off until tomorrow what you are willing to die having left undone.”
Pablo Picasso

Is your message memorable?

There are too many forgettable ads in the world. Too many brands “playing it safe“. Too many organizations focusing on “30 seconds spots” and big billboards on the street.

Why not trying something different? Why not trying to create a memorable experience? Why not?

TNT – A dramatic surprise in a quiet square


Tic Tac France – Worst Breath in the World


Related posts:

1. Mercedes-Benz Key To Viano Case Study
2. Are you giving your customers a unique experience?

Speaking at the Chief Marketing Officer Congress

On April 25th, I will be taking part in the second edition of the Chief Marketing Officer Congress in the beautiful city of Sopot, Poland.

Last year I had the great opportunity to take part in this event, so I am very happy to go back to such a great conference. Specially that this year the Congress is part of a much larger event: The Business Sopot Festival 2012. Last year’s Congress was fantastic, and I am sure this year will be awesome.

This time I will be speaking about what it means to be at the intersection between “digital” and “traditional” marketing. I will share with the audience three important concepts to better understand what it takes to succeed in a digitally enabled world.

This year, joining the great list of more than 50 speakers, there are some very special guests coming to the event, such as Anders Sjostedt, Global Director, Executive Programs at Hyper Island and David Schwieler, Head of Digital at INGO sthlm. So, this event will be for sure a great learning opportunity for everybody attending.

I really hope to see you there!

Visit the Congress’ website for more information or to register