Why videos go viral

In this short TED Talk, Kevin Allocca, Trends Manager at YouTube shares the three reasons why a video goes viral.

Enjoy!


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So … according to Kevin, the three reasons a video goes viral are:

1. Tastemakers
2. Communities of participation
3. Unexpectedness

What do you think?

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4 responses to “Why videos go viral

  1. Ivan there was an article about virals and criteria they have here: http://kimknight.com/video/criteria.html

  2. Pingback: Jonah Berger on why products and ideas become contagious | Ivan Hernandez

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