Mercedes-Benz Key To Viano Case Study

This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.

Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.



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One response to “Mercedes-Benz Key To Viano Case Study

  1. Pingback: Is your message memorable? | Ivan Hernandez

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