Dan Ariely’s take on marketing frameworks

In this remarkable short video Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and also best-selling author of the excellent book: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Amazon affiliate link), shares a very valuable lesson connected with how people can become dependent to using defined frameworks to think and evaluate different situations. However, he also shows how you can actually create frameworks to help you think differently. Brilliant stuff!

By the way, I am sure you will really like his FN LN Marketing Framework.



2 responses to “Dan Ariely’s take on marketing frameworks

  1. That’s great! Nuance often makes us uncomfortable, so I appreciate Mr. Ariely’s point about how important it really is. I know when I rely on a framework, I often gloss over the unique aspects of my situation. I’m too busy trying to find a match between what I’m learning and what I think it should be. Trashing the framework forces us to be present and pay real attention. Thanks for sharing the video!

    • Hi Sara,
      Thanks for your comment. I am glad you liked this video and that you found it relevant.
      I must say, I am very strategic and I often use different models and frameworks to generate ideas or develop strategies, and watching this video made me realize the danger of becoming dependent on them and to limit ourselves.
      Have a great day!

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