Branding + religion + storytelling + social media + evangelism = The long idea

Jimmy Maymann, Chairman and co-founder of goviral and Martin Lindstrom, brand expert and best-selling author of remarkable books such as Buyology: Truth and Lies About Why We Buy (Amazon affiliate link) and Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Amazon affiliate link), gave an extremely interesting presentation during the Cannes Lions Festival 2011, in which they connected branding, religion, storytelling, social media, word-of-mouth and evangelism. Fascinating stuff.


The Long Idea

By the way, if you would like to get the slides of this presentation you can get them right here


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