Monthly Archives: November 2011

The power of brand advocates

Here is a very creative video created by the guys at 22squared, that demonstrates the importance of developing a deep connection with consumers to create brand advocates instead of simply encouraging people to buy a product.




Speaking at the Marketing 3.0 Conference

Marketing 3.0On December 7th, 2011 I will be speaking at the Marketing 3.0 Conference, organized by Mediarun as part of the Mediarun Academy in Warsaw, Poland.

The title of my presentation is “Add Value Or Go Home” and I will be speaking about the need to stop doing irrelevant advertising and instead to focus on creating meaningful marketing, in other words, marketing that itself improves people’s lives. Additionally I will go deeper into exploring the huge opportunities we have to add value thanks to digital media and technology.

I really hope to see you there!

Visit the event’s website for more information or to register

“Be careful”

Every now and then I find myself telling my kids “be careful!“. They run around, they climb, they jump, they play all over the place and of course, as I do not want them to get hurt, the first words that often come out of my mouth are … “be careful“.

My wife recently helped me realized that by doing this I am actually doing more harm that good. Basically all I am doing is telling my kids that they should “play it safe“, that the shouldn’t do anything too “edgy“, that is better to avoid taking risks and in other words that they should just “follow the rules“.

But what I have also realized is that one of the reasons why I have reached most of my accomplishments in life, is not because I was “being careful“! I mean … I used to be a circus arts performer! Yes! I used to be a flying trapeze artist! You do not get to perform “double-back somersaults” or “passing leaps” or “single trapeze” acts just by “being careful

"Circus arts"

I had the opportunity to work in many different countries, meet the love of my life, work with remarkable people, work on designing and building a successful career in a wide variety of industries (work in progress), take part in exciting projects… not because I was “being careful”, but because I was adventurous, because I took chances and was on the edge, because I took action when other people just stayed still “being careful“.

Of course I am not saying that you should take stupid risks or to simply go out and try something dangerous if you have no clue what you are doing. What I am saying is that if you want to do exciting work and accomplish exciting goals, the last thing you should focus on is on “being careful“.

As George Lois once said:

Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered. Your work must be seen and remembered or you’ve struck out. There is no middle ground.”

Quote of the week

It’s time to stop having advertising ideas and start having ideas worth advertising.
Gareth Kay

Inbound Marketing vs. Outbound Marketing

This is a remarkable infographic by our friends at Voltier Digital


"Inbound Marketing Rising"

Related posts:

1. Michael Stelzner on how to use content and social media to grow your business
2. Where is Inbound Marketing headed?

Speaking during Global Entrepreneurship Week 2011

"Global Entrepreneurship Week"On November 15th, 2011 I will be speaking during this year’s Global Entrepreneurship Week 2011, organized by my good friends at Noa Cowork in Warsaw, Poland.

The focus of my presentation will be on helping entrepreneurs understand the impact of implementing inbound marketing strategies into their business development initiatives.

I really hope to see you there!

Visit the event’s website for more information or to register

Branding + religion + storytelling + social media + evangelism = The long idea

Jimmy Maymann, Chairman and co-founder of goviral and Martin Lindstrom, brand expert and best-selling author of remarkable books such as Buyology: Truth and Lies About Why We Buy (Amazon affiliate link) and Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Amazon affiliate link), gave an extremely interesting presentation during the Cannes Lions Festival 2011, in which they connected branding, religion, storytelling, social media, word-of-mouth and evangelism. Fascinating stuff.


The Long Idea

By the way, if you would like to get the slides of this presentation you can get them right here