Reinventing marketing

In this remarkable TEDx Talk, Rohit Bhargava, SVP, Global Strategy & Marketing at Ogilvy, as well as author of the excellent book Personality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back (Amazon affiliate link), shares his thoughts on how marketing has a big branding problem, and what needs to be done to reinvent marketing.

Enjoy!


Related post:

1. Reinventing social media

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One response to “Reinventing marketing

  1. Pingback: Communications in a Digital World | Ivan Hernandez

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