His remarkable book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon affiliate link) is by far one of the best reference guides for anybody interested on fully understanding and embracing social media.
Recently Robert Scoble had an extremely interesting conversation with him about his new book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Amazon affiliate link). This is a 28 minutes conversation full of great insights on what he calls “the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty.”
Brian Solis: The End of Business as Usual
If you are interested to find out more about the book go to endofbusiness.com