Monthly Archives: October 2011

Quote of the week

If you are only capable of taking action when your attitude is positive then don’t bother. If you require extrinsic motivation to make your move, you should just give up now. If you only perform at high level when you are feeling your best, then you are the exact opposite of a professional and destined to remain an amateur at life and everything else
Mike Mahler

Advertisements

Reinventing marketing

In this remarkable TEDx Talk, Rohit Bhargava, SVP, Global Strategy & Marketing at Ogilvy, as well as author of the excellent book Personality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back (Amazon affiliate link), shares his thoughts on how marketing has a big branding problem, and what needs to be done to reinvent marketing.

Enjoy!


Related post:

1. Reinventing social media

If you are the “middle man” … you are in big trouble

If you are the “middle man”… you are in big trouble. That’s pretty much the key message that Gary Vaynerchuk got from his latest interaction with Amazon. These are definitely exciting times (unless you are a “middle man”).

Enjoy!


Related posts

1. Context is king
2. The future of the web – according to Gary Vaynerchuk

The ROI of Social Media

A great infographic developed by MDG Advertising.

Enjoy!

"ROI of Social Media"

Related posts:

1. Social Media World in Statistics
2. Where is Inbound Marketing headed?
3. Content Marketing vs. Traditional Advertising
4. How to add social media to your customer service strategy

Quote of the week

The path of least resistance is what makes rivers run crooked
Elbert Hubbard

The end of business as usual

Brian Solis, Principal at Altimeter Group, is recognized globally as one of most prominent thought leaders in the world of new media.

His remarkable book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon affiliate link) is by far one of the best reference guides for anybody interested on fully understanding and embracing social media.

Recently Robert Scoble had an extremely interesting conversation with him about his new book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Amazon affiliate link). This is a 28 minutes conversation full of great insights on what he calls “the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty.”

Enjoy!

Brian Solis: The End of Business as Usual


If you are interested to find out more about the book go to endofbusiness.com

Related posts:

1. Conversations on Social Media
2. Understanding social media in 14 minutes

Tor Myhren on collaboration and cultivating creativity in the workplace

Tor Myhren, President and Chief Creative Officer of Grey New York delivers an excellent TEDx Talk on what he calls “The Daydreamer’s Dilemma“, in other words, having the time to think openly and creatively, as well as on collaboration and cultivating creativity in the workplace.

Enjoy!

Tor Myhren at TEDxDU: The Daydreamer’s Dilemma


Related posts:

1. Jason Fried on why meaningful work does not happen at work
2. My presentation at TEDx Warsaw