How to add social media to your customer service strategy

This is a remarkable 3-part mini series produced by Salesforce and designed by Dr. Natalie Petouhoff that clearly explains how social media can contribute to the organization’s customer service strategy and the overall benefits to the organization.

Make sure you watch all three videos. Enjoy!

1. How to Build a Business Case for Social Customer Service



2. How to Calculate the ROI of Social Customer Service



3. How Social Customer Service Benefits the Entire Company

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4 responses to “How to add social media to your customer service strategy

  1. Pingback: How to add social media to your customer service strategy | Ivan … « Customer Service Max

  2. Thank you for sharing. Very informative!
    Great idea to involve superusers- as usually, they are indeed willing to share they knownledge and experince about you product. Moreover they enjoy it!…. and have high level of credibility.

    I guess social media is the way to go for all the companies which want their customers to interact and at the same time give the company ideas for new and better products that are Wanted.

    • Hi Tatiana,
      Thanks for you comment. I am glad you liked the videos. You are right. Social media is a huge opportunity for companies to have meaningful interactions with their customers. Does meaningful interactions are the key.
      Let’s hope more and more companies go in that direction.
      Cheers,
      Ivan

  3. Pingback: The ROI of Social Media | Ivan Hernandez

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