This is a remarkable 3-part mini series produced by Salesforce and designed by Dr. Natalie Petouhoff that clearly explains how social media can contribute to the organization’s customer service strategy and the overall benefits to the organization.
Make sure you watch all three videos. Enjoy!
1. How to Build a Business Case for Social Customer Service
2. How to Calculate the ROI of Social Customer Service
3. How Social Customer Service Benefits the Entire Company