In a recent conversation with my good friend Robin Dickinson, he introduced me to a fantastic concept which I strongly believe it is imperative for any organization, regardless of their size or industry.
Ladies and gentlemen … I introduce you to … The CRAP test.
No … no need to panic, I am not talking about digestive functions, I am talking about taking a reality check about you, your career and/or your business.
The CRAP test stands for:
C – Check
R – Reality
A – And
P – Profitability
After talking with Robin, he reminded me of the importance of having a clear understanding of what is your real current situation.
Are you constantly telling yourself, your team and everybody else how important, innovative, remarkable, groundbreaking your product / service / idea is … yet, you are still not getting any clients?
Are you starting a new business and after two, three, six, twelve months you are still not getting the results you were hoping for?
Are you convinced that you have a strong brand with lots of potential … but the market does not notice you?
Are you working hard in a job where at the end of the day you do not feel fulfilled and satisfied?
Well … then it is definitely time to take the CRAP test.
You need to be honest with yourself and really look at the situation as it really is. No sugarcoating, no wishful thinking, no excuses, no explanations.
Maybe your product sucks. Maybe you really do not know what you are doing. Maybe you lack important (critical) skills. Maybe you are to busy playing Angry Birds instead of being out there with clients. Maybe it is time to quit and start something new.
But … maybe your product or service is indeed remarkable and groundbreaking. Maybe the market really needs your services. Maybe your idea is worth millions. Maybe you are simply not doing something right, and unless you make changes, real changes, you are not going to be able to accomplish any improvement and your situation will remain the same.
“A business without a path to profit isn’t a business, it’s a hobby”
So … if things are not working out, it is time for you to take the CRAP test and honestly answer this key question: Is this a business or is this a hobby?