The internet has changed everything. It gives us opportunities we never had before. Today, we are connected at a level we have never been before.
This is a revolution!
Organizations today are being built in a completely different ways than organizations were built 40 or 50 years ago. And in order to succeed, organizations need not only to think differently, but they need to embrace the impact of the internet so they can engage directly with their “audience” / “customers” / “fans” / “followers” (you get the point).
Seth Godin has known this for a long time and in this short video we get the opportunity to find out how he accomplished getting his ideas across to more than 5 million people just with a laptop and the internet. What an awesome lesson!
By the way, I strongly recommend you to get the book mentioned on this film: Unleashing the Ideavirus. It is outstanding and you can get the digital version for free!