Well, for the past few days I have dove into Scott’s world. I have been listening to some of his interviews through some very cool podcasts, I have watched some of his great presentations on YouTube and watched his extremely successful video: The Time Movie. What can I say? … he is not only great at what he does, but you can tell that he is definitely a great person.
Anyway, while watching some of his videos I bumped into a great short video, that in my opinion gives the best explanation of how social media really works.
Simple … don’t you think?
By the way, his new book UnMarketing: Stop Marketing. Start Engaging. (Amazon affiliate link) is awesome and I highly recommend it!