The best explanation of how social media works

I am a big fan of Scott Stratten, President of UnMarketing. If you have been reading my blog lately, you may remember that I have shared in a previous post his outstanding TEDx Talk.

Well, for the past few days I have dove into Scott’s world. I have been listening to some of his interviews through some very cool podcasts, I have watched some of his great presentations on YouTube and watched his extremely successful video: The Time Movie. What can I say? … he is not only great at what he does, but you can tell that he is definitely a great person.

Anyway, while watching some of his videos I bumped into a great short video, that in my opinion gives the best explanation of how social media really works.

Enjoy!

Simple … don’t you think?

By the way, his new book UnMarketing: Stop Marketing. Start Engaging. (Amazon affiliate link) is awesome and I highly recommend it!


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3 responses to “The best explanation of how social media works

  1. Pingback: Understanding social media in 14 minutes | Ivan Hernandez

  2. Pingback: Gary Vaynerchuk on how businesses must adapt to social media | Ivan Hernandez

  3. Pingback: Social media is a big opportunity | Ivan Hernandez

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