Many people think that personal branding is just about creating an image, having a webpage or profile online and about “selling” yourself. Personal branding goes far deeper than that and having a clear understanding of how crucial this topic is for your professional life, represents a huge advantage for you.
And by the way, here I want to share with you the article that started the “personal branding revolution“. This article: The Brand Called You by Tom Peters started it all. This is an eye opener and a must read.