The Great Books Series – The New Rules of Marketing and PR

In this episode of The Great Books Series I am sharing with you my recommendation on a remarkable book on Marketing and PR.

I am talking about The New Rules of Marketing and PR (Amazon affiliate link) by David Meerman Scott.

Enjoy!

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3 responses to “The Great Books Series – The New Rules of Marketing and PR

  1. Never heard of the book, but it definitely sounds really valuable. I feel like I know a lot of the things that you talk about in the book. Is it more for people that haven’t gotten into social media yet or everyone?

    • Hi Alex,

      Thank you very much for your comment. Well, the book does not focus only on social media, but in the entire spectrum of marketing and PR. He shares advice on copywriting and strategic planning, and also talks about wikis, blogging, podcasting, etc . I think is best as an introduction for people that are not that familiar with using the internet to market their products and services. However, I am sure people with a good understanding of the subject will also get valuable advice from the book.
      All the best!
      Ivan
      P.S. Congrats on your site. GetYourBizSavvy.com is very informative and with great content. Congratulations!

  2. Pingback: David Meerman Scott on the power of Real-Time Marketing | Ivan Hernandez

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