Monthly Archives: April 2010

Strive to be different! – The New Entrepreneur Series

In this latest video of The New Entrepreneur Series I ask you to strive to be different. Do not copy others, be original, follow your own path and be remarkable.




Seth Godin on entrepreneurship, freelancing, communities and shipping

In my opinion, one of the best websites around is The Rise To The Top, created by David Siteman Garland. His interviews and webisodes are simply outstanding and here I want to share with you a remarkable interview he had no long ago with the one and only Seth Godin.

This is by far one of the best interviews I have seen in a very long time, full of Seth’s wisdom and inspiring thoughts.

Click here for this remarkable interview

NOTE: This post has been previously posted at the Performance Improvement Blog. Due to its relevance and strong relationship with the core objectives of this blog, it has been posted here as well.


Take control of your email

Today I share with you some tips that will help you take control of your email, and as a result, allowing you to increase your productivity and be more effective.



Everything starts with an idea – The New Entrepreneur Series

In this edition of The New Entrepreneur Series, I talk about how everything starts with an idea. In this video I share with you four tips that will help you accomplish great things with those ideas.


So, remember:

1. Keep your eyes and ears open

2. It does not have to be your own idea. It is not about generating ideas, but about doing something with those ideas.

3. Look overseas / use the internet to research what are the trends in other places

4. Look for periods of change


The Great Books Series – The New Rules of Marketing and PR

In this episode of The Great Books Series I am sharing with you my recommendation on a remarkable book on Marketing and PR.

I am talking about The New Rules of Marketing and PR (Amazon affiliate link) by David Meerman Scott.


Why you should focus on value when preparing your CV/resume

For the past few months I have had the opportunity to share advice with many friends and Clients connected to preparing their CV (curriculum vitae)/resume.

One thing that always surprises me is how many people, regardless of their experience or position in an organization, do not have a clear understanding of what a CV/resume really is.

Time and time again I find myself reading what I call a “job description”. A piece of paper in which people describe all the different tasks and activities they are or were responsible for. As a result, most of the CV/resumes look like a boring essay. Full of long sentences, sophisticated terminology and not relevant information.

A CV/resume should be treated as a tool. A tool which main purpose is simply to get you a job interview.

In order to fulfill its purpose, the CV/resume must catch the attention of the reader. It must make the person want to read more and get curious and interested on getting to know more details about you. It has to be clear, easy to read and most important: memorable.

How to do that? Simple. Focus on value. When preparing your CV/resume, you should stop describing minor details and rather focus on showing why they cannot afford to lose the opportunity to get to know you. Show how much value-added you have offered to your previous and current employers. Focus on sharing your major achievements. Describe the impact you had in the organization, if possible in clear and measurable terms.

So for example, instead of something like:

Sales Director
Responsible for managing a team of sales representatives …
Responsible for preparing the sales plan and meeting with clients …

(By the way, these sentences mentioned above come from an actual CV)

Better write something like:

Sales Director
Increased revenue by X% ….
Increased sales per customer by …
Improved customer retention levels by …
Achieved a X% increase of sales conversion and a X% increase in average order size ….

That is value.

And remember. You have a very limited space to get the attention of the reader. Use it wisely. Keep it clear, simple, concise and focus on value.


Create Your Own Board Of Advisors

Being able to ask for advice is crucial for your success. However, I believe you have to take it one step further and actually create your own board of advisors, who will support you and guide you throughout your career.