The Social Business Hierarchy of Needs

From the 7th to the 9th of December 2011, Paris hosted one of the most important events in the world of web 2.0, digital communications, entrepreneurship and technology. I am taking about LeWeb 2011. This year’s conference was focused on SoLoMo (Social, Local, Mobile) and it was full of insightful presentations, exciting demos and inspiring discussion panels.

In the next few days, I will share with you some of the presentations and sessions that I appreciated the most. However, if you would like to watch the entire collection of videos you can go to LeWeb’s YouTube channel and go over the more than 70 excellent videos from this year’s conference.

Today, I want to share with you, a remarkable presentation by one of my favorite thought leaders and experts in the world of web strategy and social business. I am talking about Jeremiah Owyang, Industry Analyst and Partner at Altimeter Group who shared a very interesting concept entitled The Social Business Hierarchy of Needs.

Enjoy!

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Please find below Jeremiah’s slides.

Climb the Social Business Hierarchy of Needs: LeWeb Keynote, 2011

View more presentations from Jeremiah Owyang

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1. The social business imperative

The dangers of personalized search results

This is a very interesting TED Talk by online organizer Eli Pariser who warns us about potentially dangerous side effects of personalized search results, or what he calls “getting trapped in an online filter bubble” and how as a result we are not getting exposed to information that could challenge or broaden our worldview.

Enjoy!

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1. 10 remarkable TED Talks you should watch

Flipping the marketing funnel with Joseph Jaffe

Couple of months ago I was introduced to Joseph Jaffe while listening to Mitch Joel’s Six Pixels Of Separation podcast. In it, Mitch started a series of monthly episodes with Jaffe simply entitled “Jaffe and Joel“, in which they have very dynamic and engaging discussions connected to the world of digital marketing and social media. Those episodes are full of very interesting insights and concepts that I find very relevant and thought provoking.

So, a few days ago I started to read Joseph Jaffe’s latest book Flip the Funnel: How to Use Existing Customers to Gain New Ones (Amazon affiliate link), and I am enjoying it a lot. In it he argues that the traditional marketing funnel focuses mostly on acquisition of new customers, while overlooking retention of existing customers, and he argues that companies should invest the most effort in the most loyal and valuable customers by focusing on providing the highest quality customer experience.

This short video is not just as a “promotional video” of the book but actually a very interesting introduction to Joseph Jaffe’s views connected with marketing and customer service.

Enjoy!

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2. An effective way to lose your loyal customers
3. Listen to your customers and express how much you care
4. Aliens, socks and satisfied customers

Social media is a big opportunity

A lot of people are still debating about the impact that social media can have on their businesses and are failing to understand that this represents a huge opportunity.

Enjoy!

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1. Gary Vaynerchuk on how businesses must adapt to social media
2. Understanding social media in 14 minutes
3. Experiment with Social Media
4. The best explanation of how social media works

Gary Vaynerchuk on how businesses must adapt to social media

I have been a big fan of Gary Vaynerchuk for a long time. I have been following his work for couple of years already and I can say that his passion, work ethics and specially his philosophy about business has been very inspiring for me.

I have watched dozens of his videos, listen to many of the podcasts in which he has been a guest, connected with him on Twitter, read his two remarkable business books and honestly, I cannot have enough of this guy.

Today I want to share with you a short video of a presentation he gave a few months ago, in which he talks about how business must adapt to social media. His message is very clear and to the point, and in just 10 minutes you will get many valuable lessons that have a huge impact in business worldwide.

So, here is my suggestion for today. Two steps:

1. Watch this video. And right after watching it …
2. Get his remarkable new book The Thank You Economy (Amazon affiliate link). Trust me, this is an important book that you have to read if you want to be relevant on business from now on. There is no turning back. The Thank You Economy is here to stay, so either take action and adapt or get ready to suffer the consequences.

Enjoy!

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1. Understanding social media in 14 minutes
2. Mitch Joel on the future of the web
3. Reinventing social media
4. Conversations on social media
5. The best explanation of how social media works

Understanding social media in 14 minutes

Today is my pleasure to share with you a great video with Mitch Joel, President of Twist Image and best selling author of the outstanding Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. (Amazon affiliate link), in which he talks about many key concepts connected with social media that are vital for you and your organization to understand.

In this excellent video he talks about:

- the volume of group expression
- the relationship between transparency and credibility
- having the right attitude to succeed in social media
- managing technology
- privacy
- living in a world where we are all connected
- the role of technology facilitating human relationships

Enjoy!

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Related posts:

1. Mitch Joel on the future of the web
2. Reinventing social media
3. Conversations on social media
4. The best explanation of how social media works

Great Books Series: Content Rules

In this episode of The Great Books Series I am sharing with you my recommendation on a remarkable book by Ann Handley and C.C. Chapman.

The title of the book is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Amazon affiliate link), and believe me, this book really rules!

Enjoy!

In case you want to find out more about the book you can check the book’s website

Mitch Joel on the future of the web

As some of you may have already noticed, I am a big fan of Mitch Joel, President of Twist Image.

I have included his work on my 10 remarkable blogs you should read and 10 remarkable podcasts you should listen to posts. His book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. (Amazon affiliate link) is part of my required reading on my Internet Marketing course at Kozminski University.

Anyway, when Mitch Joel speaks … I listen (and I think you should too).

Back in February 2011 he gave a remarkable TEDx Talk in which he argues that the future of the web may not be social.

Enjoy!

Think differently!

The internet has changed everything. It gives us opportunities we never had before. Today, we are connected at a level we have never been before.

This is a revolution!

Organizations today are being built in a completely different ways than organizations were built 40 or 50 years ago. And in order to succeed, organizations need not only to think differently, but they need to embrace the impact of the internet so they can engage directly with their “audience” / “customers” / “fans” / “followers” (you get the point).

Seth Godin has known this for a long time and in this short video we get the opportunity to find out how he accomplished getting his ideas across to more than 5 million people just with a laptop and the internet. What an awesome lesson!

Enjoy!

By the way, I strongly recommend you to get the book mentioned on this film: Unleashing the Ideavirus. It is outstanding and you can get the digital version for free!

NOTE: The video is a sneak peek to the upcoming film PressPausePlay. A film that based on Seth’s video and on the official trailer it is definitely a must see!

10 remarkable podcasts you should listen to

As some of you already know, I am very focused on continuos personal development, and for the past few months, podcasts have become one of the prime sources of ideas and learning opportunities for me. I have been listening to many remarkable podcasts lately so I wanted to share with you 10 remarkable podcasts you should listen to.

Note 1: The list is not organized in order of importance. Each podcast focuses on different areas and each is remarkable on its own way.

Note 2: All these podcasts are available in iTunes, so if it is more convenient you can download them there.

Enjoy!

1. The Accidental Creative

Great episode: Interview with Steven Pressfield

2. Achieving Predictable Success

Great episode: Interview with Dan Pink

3. BusinessWeek – Savvy Selling

Great episode: Selling to Executives – Interview with Anthony Parinello

4. The Pipeline

Great episode: Interview with Gary Vaynerchuk

5. Blog Business Success

Great episode: Interview with Scott Belsky

6. Six Pixels of Separation

Great episode: Building a Referral Engine with John Jantsch

7. The A-List with Jennifer Lindsay

Great episode: Interview with Seth Godin

8. RainToday.com

Great episode: The Best Path to Profitability for Professional Services Firms—An Interview with Randy Shattuck

9. BlogcastFM

Great episode: An Uninterview with Blogworld Keynote Speaker Scott Stratten

10. Salesopedia Blog

Great episode: Selling to the Bottom Line – Interview with C.J. Hayden