Avinash Kaushik on embracing experimentation in digital marketing

Avinash Kaushik, Digital Marketing Evangelist at Google, and best selling author of the great book: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Amazon affiliate link) is one of the world’s top authorities in the area of digital marketing.

In this video he shares his view on how important is to embrace experimentation and as he says “learning to fail faster“, in order to drive bigger and better results from your digital marketing efforts.

Prepare to be “infected” with Avinash passion and enthusiasm!

Enjoy!

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Bonus video!

After I finished preparing this post, I found another excellent video with Avinash, in which he shares some very interesting insights that I thought you will appreciate as well. He shares his views on how marketing as we know it has changed completely, and how we need to evolve what we think about marketing, and particularly about influence, data and web analytics. So … here you have it.

Keep enjoying!

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Funny video, sad reality: Real Life – Online Checkout

Sadly … most online shopping experiences still look a bit like this.

Enjoy!

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The Social Business Hierarchy of Needs

From the 7th to the 9th of December 2011, Paris hosted one of the most important events in the world of web 2.0, digital communications, entrepreneurship and technology. I am taking about LeWeb 2011. This year’s conference was focused on SoLoMo (Social, Local, Mobile) and it was full of insightful presentations, exciting demos and inspiring discussion panels.

In the next few days, I will share with you some of the presentations and sessions that I appreciated the most. However, if you would like to watch the entire collection of videos you can go to LeWeb’s YouTube channel and go over the more than 70 excellent videos from this year’s conference.

Today, I want to share with you, a remarkable presentation by one of my favorite thought leaders and experts in the world of web strategy and social business. I am talking about Jeremiah Owyang, Industry Analyst and Partner at Altimeter Group who shared a very interesting concept entitled The Social Business Hierarchy of Needs.

Enjoy!

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Please find below Jeremiah’s slides.

Climb the Social Business Hierarchy of Needs: LeWeb Keynote, 2011

View more presentations from Jeremiah Owyang

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The dangers of personalized search results

This is a very interesting TED Talk by online organizer Eli Pariser who warns us about potentially dangerous side effects of personalized search results, or what he calls “getting trapped in an online filter bubble” and how as a result we are not getting exposed to information that could challenge or broaden our worldview.

Enjoy!

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Flipping the marketing funnel with Joseph Jaffe

Couple of months ago I was introduced to Joseph Jaffe while listening to Mitch Joel’s Six Pixels Of Separation podcast. In it, Mitch started a series of monthly episodes with Jaffe simply entitled “Jaffe and Joel“, in which they have very dynamic and engaging discussions connected to the world of digital marketing and social media. Those episodes are full of very interesting insights and concepts that I find very relevant and thought provoking.

So, a few days ago I started to read Joseph Jaffe’s latest book Flip the Funnel: How to Use Existing Customers to Gain New Ones (Amazon affiliate link), and I am enjoying it a lot. In it he argues that the traditional marketing funnel focuses mostly on acquisition of new customers, while overlooking retention of existing customers, and he argues that companies should invest the most effort in the most loyal and valuable customers by focusing on providing the highest quality customer experience.

This short video is not just as a “promotional video” of the book but actually a very interesting introduction to Joseph Jaffe’s views connected with marketing and customer service.

Enjoy!

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Social media is a big opportunity

A lot of people are still debating about the impact that social media can have on their businesses and are failing to understand that this represents a huge opportunity.

Enjoy!

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Gary Vaynerchuk on how businesses must adapt to social media

I have been a big fan of Gary Vaynerchuk for a long time. I have been following his work for couple of years already and I can say that his passion, work ethics and specially his philosophy about business has been very inspiring for me.

I have watched dozens of his videos, listen to many of the podcasts in which he has been a guest, connected with him on Twitter, read his two remarkable business books and honestly, I cannot have enough of this guy.

Today I want to share with you a short video of a presentation he gave a few months ago, in which he talks about how business must adapt to social media. His message is very clear and to the point, and in just 10 minutes you will get many valuable lessons that have a huge impact in business worldwide.

So, here is my suggestion for today. Two steps:

1. Watch this video. And right after watching it …
2. Get his remarkable new book The Thank You Economy (Amazon affiliate link). Trust me, this is an important book that you have to read if you want to be relevant on business from now on. There is no turning back. The Thank You Economy is here to stay, so either take action and adapt or get ready to suffer the consequences.

Enjoy!

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Understanding social media in 14 minutes

Today is my pleasure to share with you a great video with Mitch Joel, President of Twist Image and best selling author of the outstanding Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. (Amazon affiliate link), in which he talks about many key concepts connected with social media that are vital for you and your organization to understand.

In this excellent video he talks about:

- the volume of group expression
- the relationship between transparency and credibility
- having the right attitude to succeed in social media
- managing technology
- privacy
- living in a world where we are all connected
- the role of technology facilitating human relationships

Enjoy!

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Great Books Series: Content Rules

In this episode of The Great Books Series I am sharing with you my recommendation on a remarkable book by Ann Handley and C.C. Chapman.

The title of the book is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Amazon affiliate link), and believe me, this book really rules!

Enjoy!

In case you want to find out more about the book you can check the book’s website

Mitch Joel on the future of the web

As some of you may have already noticed, I am a big fan of Mitch Joel, President of Twist Image.

I have included his work on my 10 remarkable blogs you should read and 10 remarkable podcasts you should listen to posts. His book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. (Amazon affiliate link) is part of my required reading on my Internet Marketing course at Kozminski University.

Anyway, when Mitch Joel speaks … I listen (and I think you should too).

Back in February 2011 he gave a remarkable TEDx Talk in which he argues that the future of the web may not be social.

Enjoy!