This is a remarkable case study that demonstrates an original and creative way to add tons of value to your customers by fully taking advantage of mobile technology. This is simply brilliant!
Innovation is all about of value. I have the impression that most people think that in order to accomplish any truly innovative product or concept, they need tons of money or a very complex and complicated process.
In reality, innovation is all about the value the product or concept adds to its users. And the bottom-line is that you do not necessarily need state of the art technological advancements to accomplish truly valuable innovation. And if you do not believe me, I invite you to watch this remarkable video.
This video shows the story of one man having a huge impact on people’s lives with a plastic bottle, water and a bit of chlorine. Remarkable … simply remarkable!
Droga5 is an independent advertising agency which is considered by many as one of the most creative agencies in the world. This year their campaign for Bing and Jay-Z was awarded the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.
This is the case study of this remarkable campaign.
Enjoy!
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Congratulations to David Droga and his entire team at Droga5 for such creative and original concept. You guys rock!
Today is the first day of the month. Just another day in the calendar, right? … well, yeah but, perhaps it is also an opportunity to start something new and try something that you always wanted to do.
Matt Cutts, head of Google’s Webspam team, gave a short but very insightful TED Talk, in which he invites you to try something new for a month. I like the idea a lot and definitely implement it right away.
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So … what are you going to try for tne next 30 days? Let me know. Good luck!
As an educator and as somebody who lives and breaths social media, I am very excited to share with you this fantastic TED presentation by Salman Khan on how he is helping millions of students across the world with carefully structured series of educational videos on the Khan Academy’s YouTube channel.
According to their website, the Khan Academy has delivered over 42 million lessons to date. This is simply outstanding. Bill Gates calls this “the future of education“.
So, I strongly recommend you to watch this video and to take part on his journey to create what he calls “a global one-world classroom“.
Today I want to share with you a great idea that a group of young (and very successful) entrepreneurs are doing. I am talking about Bradley Will and his friends at Social Media Altitude.
They have decided to establish the world’s premier social media marketing company. That’s cool. But what is even cooler is that they have decided to record their journey and create a reality TV show for entrepreneurs called Unstrappd.
Please find below the trailer to the show.
Enjoy!
So I take the opportunity to congratulate the Social Media Altitude team for their creativity and originality; and to wish them the best of luck. I am really looking forward to the show.