Grey Group Poland: Advertising Agency of the Year

Just a short note to congratulate everybody at Grey Group Poland for achieving the Advertising Agency of the Year Award.

It has been a pleasure cooperating with them both as Strategic Development Advisor to the Management Board and lately as their Digital Strategy and Development Officer and I am very happy to be part of this success.

Once again, congratulations to Rafal Baran and all the team!

Is your message memorable?

There are too many forgettable ads in the world. Too many brands “playing it safe“. Too many organizations focusing on “30 seconds spots” and big billboards on the street.

Why not trying something different? Why not trying to create a memorable experience? Why not?

TNT – A dramatic surprise in a quiet square

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Tic Tac France – Worst Breath in the World

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Mercedes-Benz Key To Viano Case Study

This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.

Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.

Enjoy!

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Faris Yakob on Planning and Strategy in a digitally enabled world

This is a remarkable conversation between Edward Boches, Chief Innovation Officer at Mullen and Faris Yakob, Chief Innovation Officer at MDC Partners, about the new reality of Planning and Strategy in a digitally enabled world.

Enjoy!

Faris Yakob on Planning and Strategy from edward boches on Vimeo.

Great case study: Sleepless at Playground

Here is a very interesting case study all the way from Sweden by the guys at the Åkestam Holst agency for Playground, a specialist retailer of hiking and outdoor equipment. The video shows a very interesting (and effective) idea involving hiking athletes, social media, shopping and sleep deprivation.

Enjoy!

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Tor Myhren on collaboration and cultivating creativity in the workplace

Tor Myhren, President and Chief Creative Officer of Grey New York delivers an excellent TEDx Talk on what he calls “The Daydreamer’s Dilemma“, in other words, having the time to think openly and creatively, as well as on collaboration and cultivating creativity in the workplace.

Enjoy!

Tor Myhren at TEDxDU: The Daydreamer’s Dilemma

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Awesome case study: Tesco’s Home Plus virtual subway store

This is a remarkable case study that demonstrates an original and creative way to add tons of value to your customers by fully taking advantage of mobile technology. This is simply brilliant!

Enjoy!

Tesco‘s Home Plus virtual subway store

Decode Jay-Z Case Study

Droga5 is an independent advertising agency which is considered by many as one of the most creative agencies in the world. This year their campaign for Bing and Jay-Z was awarded the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.

This is the case study of this remarkable campaign.

Enjoy!

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Congratulations to David Droga and his entire team at Droga5 for such creative and original concept. You guys rock!

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10 remarkable ads that you should watch

This is not a list of “my favorite“, “the best“, “the most creative“, “the funniest“, etc. etc. etc. These are just ten (ish) video ads that I consider to be remarkable.

Some define the incredible power of storytelling. Some are simple. Some are very complex. Some are old. Some are new. Some are inspiring. Some are very funny. Anyhow, here are ten remarkable video ads that you should watch.

Most probably you have seen some (or most) of them. Anyway, I am sure you will enjoy watching these great examples of creativity and (in my opinion) effective communication.

Note 1: The list is not organized in order of importance. Each video is remarkable on its own way.

Note 2: For videos 9 and 10, I could not decide between the different videos on the campaign. So I decided to include two videos from the same campaign. Different videos – same message.

Enjoy!

1. EDS: Herding Cats

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2. John Lewis: Never Knowingly Undersold

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3. Johnnie Walker: The Man Who Walked Around The World

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4. Volkswagen: The Force

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5. Apple Computers: Think Different

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6. CareerBuilder.com: Monkey Business

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7. NTT Docomo: Xylophone

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8. Google: Parisian Love

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9. Dos Equis: The Most Interesting Man In The World

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10. T-Mobile: Life’s For Sharing

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So.. do you have any other great video ads you would like to share. Please share them with us in the comments section.

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