Ivan Hernandez

Jonah Berger on why products and ideas become contagious

Ivan Hernandez — Sun, 12 May 2013 11:14:05 +0000

Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, Wired, Fast Company and many other great publications.

In his new book Contagious: Why Things Catch On (Amazon affiliate link), Jonah explores the secret science behind word-of-mouth and social transmission. In other words, he explains what makes things popular, why do people talk about certain products and ideas more than others, why are some stories and rumors more infectious and what makes online content go viral.

Recently he gave a presentation at Google where he shared key points from his book and drawing on his research, he explains that there are six key steps that make products or ideas contagious. Those “STEPPS” — Social Currency, Triggers, Emotion, Public, Practical Value, and Stories — will help any product or idea spread like wildfire.

The presentation’s duration is around 30 minutes (with a nice 10 minutes Q&A session). Trust me, I know how valuable your time is, and I can tell you that watching these 40 minutes is most definitely worth it.

Enjoy!

Jonah Berger | “Contagious: Why Things Catch On”

1. Why videos go viral
2. The science of sharing: An inside look at the social consumer

A Digital Brand World

Ivan Hernandez — Fri, 10 May 2013 11:26:27 +0000

Episode #11 of The Digital Loop

In this episode, Paul and I focus on what it takes for brands to succeed in Digital Marketing.

Enjoy!

The Digital Loop: A Digital Brand World

The Digital Loop: A Digital Brand World (Audio Only)

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1. Avinash Kaushik on embracing experimentation in digital marketing

Organizational Storytelling

Ivan Hernandez — Sun, 05 May 2013 18:47:01 +0000

Episode #10 of The Digital Loop

This week we had a very special edition of The Digital Loop with our first special guest! Check out this great conversation we had with Alex Barrera, CEO of Press 42 on Organizational Storytelling.

Enjoy!

The Digital Loop: Organizational Storytelling

The Digital Loop: Organizational Storytelling (Audio Only)

If you want to connect with us, you can follow us in the following social networks:

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Quote of the week

Ivan Hernandez — Sat, 04 May 2013 20:16:10 +0000

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Warren Buffett

Effective Inbound Marketing

Ivan Hernandez — Tue, 30 Apr 2013 06:56:51 +0000

Episode #9 of The Digital Loop

In this episode, Paul and I focus on Inbound Marketing.

Enjoy!

The Digital Loop: Inbound Marketing

The Digital Loop: Inbound Marketing (Audio Only)

If you want to connect with us, you can follow us in the following social networks:

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1. Inbound Marketing vs. Outbound Marketing
2. Where is Inbound Marketing headed?

Branded Entertainment

Ivan Hernandez — Mon, 22 Apr 2013 15:54:45 +0000

Episode #8 of The Digital Loop

In this episode, Paul and I focus on Branded Entertainment.

Enjoy!

The Digital Loop: Branded Entertainment

The Digital Loop: Branded Entertainment (Audio Only)

If you want to connect with us, you can follow us in the following social networks:

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- Google+
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Quote of the week

Ivan Hernandez — Mon, 15 Apr 2013 07:10:09 +0000

“One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.“
Seth Godin

Disruptive Thinking and Innovation

Ivan Hernandez — Sun, 14 Apr 2013 15:25:14 +0000

Episode #7 of The Digital Loop

This week, Paul and I focus on Innovation. Innovation is such a large topic, we could have talked for hours, so we attempted to introduce it while focusing on some limited examples.

Enjoy!

The Digital Loop: Innovation

The Digital Loop: Innovation (Audio Only)

If you want to connect with us, you can follow us in the following social networks:

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It’s not about mobile, it’s about mobility

Ivan Hernandez — Fri, 05 Apr 2013 13:29:32 +0000

Episode #6 of The Digital Loop

This week we have a special edition of the show with Paul in Tokyo and me in Dubai. The natural theme? Mobility.

Enjoy!

The Digital Loop: Mobility

The Digital Loop: Mobility (Audio Only)

If you want to connect with us, you can follow us in the following social networks:

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The Digital Loop invades Dubai

Ivan Hernandez — Wed, 03 Apr 2013 05:48:49 +0000

Here is a short update from The Digital Loop from Dubai, in front of the Burj Khalifa, the tallest building in the world.

Since we are traveling this week, we are postponing our show by a day. Please tune in tomorrow.

The Digital Loop — Greetings from Dubai