Ivan Hernandez

The science of sharing: An inside look at the social consumer

Ivan Hernandez — Wed, 25 Jan 2012 13:30:08 +0000

These are two great infographics sharing the findings of a study conducted by Beyond together with the guys at M Booth, that really helps us better understand the social consumer.

Enjoy!

Part 1

Part 2

1. The World of Social Media
2. The growth of social media

Quote of the week

Ivan Hernandez — Sun, 22 Jan 2012 12:30:49 +0000

“Being a warrior is not about the act of fighting. It’s about the ability, courage and commitment to end the war within oneself and not quit until the job is done”
Richard “Mack” Machowicz

Dan Ariely’s take on marketing frameworks

Ivan Hernandez — Thu, 19 Jan 2012 21:42:59 +0000

In this remarkable short video Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and also best-selling author of the excellent book: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Amazon affiliate link), shares a very valuable lesson connected with how people can become dependent to using defined frameworks to think and evaluate different situations. However, he also shows how you can actually create frameworks to help you think differently. Brilliant stuff!

By the way, I am sure you will really like his FN LN Marketing Framework.

Enjoy!

Clay Shirky on why PIPA and SOPA are a very bad idea

Ivan Hernandez — Wed, 18 Jan 2012 20:09:23 +0000

Clay Shirky, best selling author of the remarkable Here Comes Everybody: How Change Happens When People Come Together (Amazon affiliate link), visited the TED offices and shared a very clear and insightful manifesto about the impact of the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA).

This is a must watch!

What is an entrepreneur?

Ivan Hernandez — Sun, 15 Jan 2012 19:11:47 +0000

Faris Yakob on Planning and Strategy in a digitally enabled world

Ivan Hernandez — Thu, 12 Jan 2012 12:30:15 +0000

This is a remarkable conversation between Edward Boches, Chief Innovation Officer at Mullen and Faris Yakob, Chief Innovation Officer at MDC Partners, about the new reality of Planning and Strategy in a digitally enabled world.

Enjoy!

Faris Yakob on Planning and Strategy from edward boches on Vimeo.

The World of Social Media

Ivan Hernandez — Tue, 10 Jan 2012 19:56:51 +0000

This is a very nice video infographic created by the guys at Video Infographs that shows the latest facts and figures about social media.

Enjoy!

1. The growth of social media
2. Social Media World in Statistics
3. Social Media Revolution 2

Quote of the week

Ivan Hernandez — Sun, 08 Jan 2012 19:44:22 +0000

Being “realistic” is too often an excuse for not working hard enough to improve. It also happens to be a significant source of unhappiness.
John Eliot, Ph.D.

Are you giving your customers a unique experience?

Ivan Hernandez — Wed, 04 Jan 2012 21:34:36 +0000

This is an awesome example of how to surprise your customers with a unique experience. Definitely a brilliant idea, that you can be sure most, if not all, of the ladies in this video will share with all her friends.

How to regain control over your energy so you can produce great work

Ivan Hernandez — Wed, 21 Dec 2011 20:19:56 +0000

In this remarkable presentation, Tony Schwartz, founder and CEO of The Energy Project, shares with us how to regain control over our energy so we can produce great work.

By the way, I take the opportunity to recommend you his remarkable book The Power of Full Engagement (Amazon affiliate link), a book packed with extremely valuable (and practical) advice on how to accomplish high performance and personal renewal through managing your energy, instead of your time.