Category Archives: Great Idea

What have you done to say “thank you” to your Fans/Clients/Partners?

John Butler is an outstanding Australian-American musician, songwriter, record label owner and producer. His band, the John Butler Trio is regarded as one of the best acts in Australia.

One of his songs, Ocean, has been a sensation for many years in YouTube. The song has been watched online over 25 million times in various formats and represents a remarkable display of skills, artistry, passion and mastery. I have watched the video of the live performance of Ocean hundreds of times (and no, I am not exaggerating). It is that good!


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Recently John did something that I consider quite outstanding. As a “thank you” to his fans for all thier support thoughtout the years, he decided to record a new version of his classic song and offer it as a free download on his website. This new version, at just over 11:40 minutes is simply amazing!

Enjoy!


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This is the note he published on his website:

OCEAN is a very interesting aspect of my life. It is part of my DNA. It conveys all things I can’t put into words.
Life, loss, love, spirit. As I evolve so too does ‘Ocean’. The song was first recorded as part of my first album/cassette,
“Searching For Heritage“, which I sold when I busked, then for my first self-titled studio album 12 years ago – “John Butler (1998)”.
The song has been watched online incredibly over 25 million times in various formats, nearly always live, be it from MusicMax Sessions or from one of the many festivals I have had the pleasure to play. I’d like to thank you for your continued support over all these years; it means so much to me. I would like to thank you by offering this first studio recording of ‘Ocean’ in over a decade as a free download.
I recorded it in my favourite studio, The Compound here in Fremantle Western Australia, a studio you helped me build.
This marks just another fleeting moment in a career that is very much ongoing.
I look forward to bringing you many new songs and albums into the future and continuing this amazing journey with you ALL.
THANK YOU,
John Butler

Most bands normally get out a “Greatest Hits” album and eventually add couple new songs. Others may create a “Special Edition” or a “Box Set” or some other form of package to maybe say “thank you” while still selling records. Now … there is nothing wrong with making money with your art. But if your goal is to say “thank you“, making a buck should not be part of the plan. And that’s exactly what John Butler did. He just went to the studio, recorded a beautiful version of the song his fans love and give it to them as a gift. Now … as a John Butler fan, I am happy to express my gratitude, not only for this great gift, but for sharing his talent with the world.

My question to you is:

What have you done to say “thank you” to your Fans/Clients/Partners?

Related posts:

1. Great lessons on creativity, risk taking and mastery by John Mayer
2. The Pursuit of Mastery

In order to standout you must create memorable experiences

I have said it before, and I will say it again. In today’s cluttered world, full of noise and distractions, the best way to standout and connect with your audience/fans/clients (you get the point) … It’s by creating memorable experiences.

Here is great example of how, at the end of the day, you do not need huge budgets or spectacular gadgets to accomplish this. A good idea, fully connected to the core of the message is sometimes all you need. Nicely played Coke … nicely played.

Unlock the 007 in you. You have 70 seconds!


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Related posts:

1. Is your message memorable?
2. Are you giving your customers a unique experience?

Stop Stealing Dreams


What is school for?

That is a crucial question we should ask ourselves and in this outstanding TEDx Talk by Seth Godin, he challenges us to think about the future of education and what can we do about it.

Stop Stealing Dreams


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After watching this remarkable video, I invite you to go to the Stop Stealing Dreams page and download Seth’s ebook. This is important. As Seth says:

Our kids are too important to sacrifice to the status quo.

Related posts:

1. Seth Godin on risk taking, initiative, curiosity and much more
2. 10 remarkable TED Talks you should watch

How to be happy in business

Credit: Bud Caddell

Related post:

1. Are you happy?

Lessons from working 52 jobs in 52 weeks

In a previous post entitled “Great Idea: The One Week Job Project“, I shared the brilliant idea that a college graduate named Sean Aiken had, when in order to find out what he wanted to do with his life, he took 52 jobs in 52 weeks across North America.

Recently Sean shared what he learn from this project in an excellent TEDx Talk at TEDx Vancouver.

Enjoy!


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Related Post:

1. Great Idea: The One Week Job Project

Mercedes-Benz Key To Viano Case Study

This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.

Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.

Enjoy!


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1. Are you giving your customers a unique experience?
2. Awesome case study: Tesco’s Home Plus virtual subway store
3. Decode Jay-Z Case Study

Everything is a Remix

A few months ago I found a remarkable video entitled “The Elements of Creativity“, which I found to be very informative, extremely interesting and thought-provoking. In short: I loved it.

Then I found out that the video was part of a four video series called Everything is a Remix, created by a very talented filmmaker named Kirby Ferguson.

After watching the rest of the videos, I decided that instead of only sharing that particular great video, I chose instead to get all four parts together and share with you the entire video series.

Well, after months of waiting, today is the day the fourth and final part has been launched, so I am very happy to finally be able to share with you this remarkable video series: Everything is a Remix.

Note: Make sure you continue watching the videos after the credits, as there is still more great stuff afterwards.

Enjoy!

Part 1: The song remains the same


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Part 2: Remix Inc.


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Part 3: The Elements of Creativity


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Part 4: System Failure


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Are you giving your customers a unique experience?

This is an awesome example of how to surprise your customers with a unique experience. Definitely a brilliant idea, that you can be sure most, if not all, of the ladies in this video will share with all her friends.

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Awesome case study: Tesco’s Home Plus virtual subway store

This is a remarkable case study that demonstrates an original and creative way to add tons of value to your customers by fully taking advantage of mobile technology. This is simply brilliant!

Enjoy!

Tesco‘s Home Plus virtual subway store

Innovation is all about value

Innovation is all about of value. I have the impression that most people think that in order to accomplish any truly innovative product or concept, they need tons of money or a very complex and complicated process.

In reality, innovation is all about the value the product or concept adds to its users. And the bottom-line is that you do not necessarily need state of the art technological advancements to accomplish truly valuable innovation. And if you do not believe me, I invite you to watch this remarkable video.

This video shows the story of one man having a huge impact on people’s lives with a plastic bottle, water and a bit of chlorine. Remarkable … simply remarkable!

Enjoy!


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Related post:

1. Peter Sims on how breakthrough ideas emerge from small discoveries