Just a short note to congratulate everybody at Grey Group Poland for achieving the Advertising Agency of the Year Award.
It has been a pleasure cooperating with them both as Strategic Development Advisor to the Management Board and lately as their Digital Strategy and Development Officer and I am very happy to be part of this success.
Once again, congratulations to Rafal Baran and all the team!
There are too many forgettable ads in the world. Too many brands “playing it safe“. Too many organizations focusing on “30 seconds spots” and big billboards on the street.
Why not trying something different? Why not trying to create a memorable experience? Why not?
TNT – A dramatic surprise in a quiet square
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Tic Tac France – Worst Breath in the World
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Related posts:
1. Mercedes-Benz Key To Viano Case Study
2. Are you giving your customers a unique experience?
Posted in Great advertising, Videos
Tagged Advertising, Creativity, Marketing, Videos
On April 25th, I will be taking part in the second edition of the Chief Marketing Officer Congress in the beautiful city of Sopot, Poland.
Last year I had the great opportunity to take part in this event, so I am very happy to go back to such a great conference. Specially that this year the Congress is part of a much larger event: The Business Sopot Festival 2012. Last year’s Congress was fantastic, and I am sure this year will be awesome.
This time I will be speaking about what it means to be at the intersection between “digital” and “traditional” marketing. I will share with the audience three important concepts to better understand what it takes to succeed in a digitally enabled world.
This year, joining the great list of more than 50 speakers, there are some very special guests coming to the event, such as Anders Sjostedt, Global Director, Executive Programs at Hyper Island and David Schwieler, Head of Digital at INGO sthlm. So, this event will be for sure a great learning opportunity for everybody attending.
I really hope to see you there!
Visit the Congress’ website for more information or to register
Posted in Business Development, Great advertising, Social Media
Tagged Business Development, Digital, Keynote, Marketing, Social Media, Speaking
This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.
Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.
Enjoy!
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2. Awesome case study: Tesco’s Home Plus virtual subway store
3. Decode Jay-Z Case Study
Posted in Great advertising, Great Idea, Videos
Tagged Advertising, Creativity, Digital, Ideas, Marketing, Social Media, Videos
This is a remarkable conversation between Edward Boches, Chief Innovation Officer at Mullen and Faris Yakob, Chief Innovation Officer at MDC Partners, about the new reality of Planning and Strategy in a digitally enabled world.
Enjoy!
Faris Yakob on Planning and Strategy from edward boches on Vimeo.
Posted in Great advertising, Social Media, Videos
Tagged Advertising, Digital, Marketing, Social Media, Strategy, Videos
Here is a very interesting case study all the way from Sweden by the guys at the Åkestam Holst agency for Playground, a specialist retailer of hiking and outdoor equipment. The video shows a very interesting (and effective) idea involving hiking athletes, social media, shopping and sleep deprivation.
Enjoy!
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Related posts:
1. Awesome case study: Tesco’s Home Plus virtual subway store
2. Decode Jay-Z Case Study
Posted in Great advertising, Social Media, Videos
Tagged Advertising, Case Study, Videos
Tor Myhren, President and Chief Creative Officer of Grey New York delivers an excellent TEDx Talk on what he calls “The Daydreamer’s Dilemma“, in other words, having the time to think openly and creatively, as well as on collaboration and cultivating creativity in the workplace.
Enjoy!
Tor Myhren at TEDxDU: The Daydreamer’s Dilemma
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Posted in Business Development, Great advertising, Productivity, Videos
Tagged Advertising, Collaboration, Creativity, TED, TEDx, Videos
This is a remarkable case study that demonstrates an original and creative way to add tons of value to your customers by fully taking advantage of mobile technology. This is simply brilliant!
Enjoy!
Posted in Business Development, Great advertising, Great Idea, Social Media, Videos
Tagged Advertisement, Advertising, Creativity, Great Idea, Social Media, Videos
Droga5 is an independent advertising agency which is considered by many as one of the most creative agencies in the world. This year their campaign for Bing and Jay-Z was awarded the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.
This is the case study of this remarkable campaign.
Enjoy!
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Congratulations to David Droga and his entire team at Droga5 for such creative and original concept. You guys rock!
Related post
Posted in Great advertising, Great Idea, Social Media, Videos
Tagged Advertising, Creativity, Great Idea, Marketing, Videos
