Mercedes-Benz Key To Viano Case Study

This is a great example of an interactive outdoor event on digital advertising displays which blurred the line between classical outdoor advertising and interactive entertainment.

Under the slogan “Key to Viano”, Mercedes-Benz gave the opportunity to passers-by to control digital advertising displays using their own remote car keys.

Enjoy!

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Quote of the week

“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’“
Muhammad Ali

Everything is a Remix

A few months ago I found a remarkable video entitled “The Elements of Creativity“, which I found to be very informative, extremely interesting and thought-provoking. In short: I loved it.

Then I found out that the video was part of a four video series called Everything is a Remix, created by a very talented filmmaker named Kirby Ferguson.

After watching the rest of the videos, I decided that instead of only sharing that particular great video, I chose instead to get all four parts together and share with you the entire video series.

Well, after months of waiting, today is the day the fourth and final part has been launched, so I am very happy to finally be able to share with you this remarkable video series: Everything is a Remix.

Note: Make sure you continue watching the videos after the credits, as there is still more great stuff afterwards.

Enjoy!

Part 1: The song remains the same

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Part 2: Remix Inc.

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Part 3: The Elements of Creativity

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Part 4: System Failure

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The End of Marketing As We Know It

In this great TEDx Talk, Edward Boches, Chief Innovation Officer at Mullen shares great stories and some ideas on what we can do with this great freedom we’ve been granted thanks to social media.

Enjoy!

The End of Marketing As We Know It

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By the way, if you are interested in marketing, I strongly recommend you to check out Edward’s remarkable blog Creativity Unbound, it is outstanding.

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