The end of business as usual

Posted on October 21, 2011 | 3 Comments

Brian Solis, Principal at Altimeter Group, is recognized globally as one of most prominent thought leaders in the world of new media.

His remarkable book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon affiliate link) is by far one of the best reference guides for anybody interested on fully understanding and embracing social media.

Recently Robert Scoble had an extremely interesting conversation with him about his new book The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Amazon affiliate link). This is a 28 minutes conversation full of great insights on what he calls “the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty.”

Enjoy!

Brian Solis: The End of Business as Usual


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If you are interested to find out more about the book go to endofbusiness.com

Related posts:

1. Conversations on Social Media
2. Understanding social media in 14 minutes

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3 Responses to The end of business as usual

  1. Pingback: Brian Solis on being a change agent, problem solving and the end of business as usual | Ivan Hernandez

  2. Pingback: The Power of NOW | Ivan Hernandez

  3. Pingback: Brian Solis on Digital Darwinism and the Social Economy | Ivan Hernandez

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